المراجع

(١) الإعلان

  • Aitchison, Jim. Cutting Edge Advertising: How to Create the World’s Best Print for Brands in the 21st Century. 2nd ed. Singapore and New York: Pearson Prentice Hall, 2004.
  • Berger, Warren. Advertising Today. London: Phaidon, 2001.
  • Bernstein, David, Beau Fraser, and Bill Schwab. Death to All Sacred Cows: How Successful Business People Put the Old Rules Out to Pasture. New York: Hyperion, 2008.
  • Fallon, Pat, and Fred Senn. Juicing the Orange: How to Turn Creativity into a Powerful Business Advantage. Boston: Harvard Business Press, 2006.
  • Fortini-Campbell, Lisa. Hitting the Sweet Spot: How Consumer Insights Can Inspire Better Marketing and Advertising. 3rd ed. London: Copy Workshop, 2001.
  • Goodrum, Charles, and Helen Dalrymple. Advertising in America. New York: Abrams, 1990.
  • Higgins, Denis. The Art of Writing Advertising: Conversations with Masters of the Craft. New York: McGraw-Hill, 2003.
  • Hopkins, Claude. Scientific Advertising. London: Waking Lion Press, 2008.
  • Lois, George. $ellebrity: My Angling and Tangling with Famous People. London and New York: Phaidon, 2003.
  • ───. George Lois: On His Creation of the Big Idea. New York: Assouline, 2008.
  • Lucas, Gavin, and Michael Dorrian. Guerrilla Advertising: Unconventional Brand Communication. London: Laurence King Publishers, 2006.
  • McDonough, John, and Karen Egolf, eds. The Advertising Age Encyclopedia of Advertising. 3 vols. New York: Fitzroy Dearborn, 2003.
  • Ogilvy, David. Confessions of an Advertising Man. London: Southbank Publishing, 2004.
  • ───. Ogilvy on Advertising. New York: Vintage, 1985.
  • Pincas, Stéphane, and Marc Loiseau. History of Advertising. Translated by Liz Attawell, Kim Sanderson, and Kelly Pennhaligon. Cologne and London: Taschen, 2008.
  • Ries, Al, and Jack Trout. The 22 Immutable Laws of Marketing: Violate Them at Your Own Risk! New York: HarperBusiness, 1994.
  • Robbs, Brett, and Deborah Morrison. Idea Industry: How to Crack the Advertising Career Code. New York: One Club Publishing, 2008.
  • Sullivan, Luke. Hey, Whipple, Squeeze This: A Guide to Creating Great Ads. 3rd ed. Hoboken, N.J.: John Wiley & Sons, 2008.
  • Vonk, Nancy, and Janet Kestin. Pick Me: Breaking into Advertising and Staying There. Hoboken, N.J.: John Wiley & Sons, 2005.
  • Wallas, Graham. The Art of Thought. London: Jonathan Cape, 1926.
  • Young, James W. A Technique for Producing Ideas. New York: McGraw Hill, 2003; Chicago: Advertising Publications, 1944.

(٢) صنع العلامة التجارية

  • Gobe, Marc. Emotional Branding: The New Paradigm for Connecting Brands to People. New York: Allworth Press, 2001.
  • Landa, Robin. Designing Brand Experiences. Clifton Park, N.Y.: Cengage Learning, 2006.
  • Neumeier, Marty. The Brand Gap: How to Bridge the Distance Between Business Strategy and Design. Berkeley, Calif.: Peachpit Press, 2003.
  • Roberts, Kevin. Lovemarks: The Future Beyond Brands. New York: PowerHouse Books, 2004.
  • ───. The Lovemarks Effect: Winning in the Consumer Revolution. New York: PowerHouse Books, 2006.
  • Wheeler, Alina. Designing Brand Identity: An Essential Guide for the Whole Branding Team. 3rd ed. Hoboken, N.J.: John Wiley & Sons, 2009.

(٣) مبادئ التركيب والتصميم

  • Arnheim, Rudolf. Art and Visual Perception: A Psychology of the Creative Eye. Berkeley: University of California Press, 2004.
  • Dondis, Donis A. A Primer of Visual Literacy. Cambridge, Masso: MIT Press, 1973.
  • Hofmann, Armin. Graphic Design Manual: Principles and Practice. Sulgen, Switzerland: A. Niggli, 1965.
  • Kandinsky, Wassily. Point, Line, and Plane. 2nd ed. New York: Museum of Non-Objective Painting, 1947.
  • Kepes, Gyorgy. Language of Vision. Chicago: Paul Theobald, 1961.
  • Landa, Robin. Graphic Design Solutions. 4th ed. Boston: Wadsworth, 2010.
  • Landa, Robin, Rose Gonnella, and Steven Brower. 2D: Visual Basics for Designers. Boston: Cengage Learning, 2008.
  • Lidwell, William, Kritina Holden, and Jill Butler. Universal Principles of Design. Gloucester, Mass.: Rockport Publishers, 2003.
  • Wong, Wucius. Principles of Form and Design. New York: Van Nostrand Reinhold, 1993.

(٤) التاريخ

  • Drucker, Johanna, and Emily McVarish. Graphic Design History: A Critical Guide. Englewood Cliffs, N.J.: Prentice Hall, 2008.
  • Eskilson, Stephen J. Graphic Design: A New History. New Haven, Conn.: Yale University Press, 2007.
  • Fiell, Charlotte, and Peter Fiell. Graphic Design for the 21st Century. Cologne, Germany: Taschen, 2005.
  • “Graphic Design and Advertising Timeline.” Communication Arts 41, 1 (1999): 80–95.
  • Heller, Steven, and Seymour Chwast. Graphic Style: From Victorian to Digital. New York: Harry N. Abrams, 2001.
  • ───. Illustration: A Visual History. New York: Abrams, 2008.
  • Heller, Steven, and Elinor Pettit. Graphic Design Timeline. New York: Allworth Press, 2000.
  • Heller, Steven, and Mirko Ilic. Icons of Graphic Design. 2nd ed. London: Thames & Hudson, 2008.
  • Hollis, Richard. Graphic Design: A Concise History. London: Thames & Hudson Ltd, 2001.
  • ───. Swiss Graphic Design: The Origins and Growth of an International Style, 1920–1965. New Haven, Conn.: Yale University Press, 2006.
  • Johnson, J. Stewart. The Modern American Poster. New York: The National Museum of Modern Art, Kyoto, and The Museum of Modern Art, New York, 1983.
  • Livingston, Alan, and Isabella Livingston. Graphic Design and Designers. New York: Thames & Hudson, Inc., 1992.
  • McDonough, John, and Karen Egolf, eds. The Advertising Age Encyclopedia of Advertising. 3 vols. New York: Fitzroy Dearborn, 2003.
  • Meggs, Philip B. Meggs’ History of Graphic Design. 4th ed. Hoboken, N.J.: John Wiley & Sons, 2005.
  • Müller-Brockmann, Josef, and Shizuko Müller-Brockmann. History of the Poster. London and New York: Phaidon, 2004.
  • Poynor, Rick. No More Rules: Graphic Design and Postmodernism. New Haven, Conn.: Yale University Press, 2003.
  • Weill, Alain. Graphic Design: A History. New York: Harry N. Abrams, 2004.

(٥) النظرية

  • Arnheim, Rudolf. Visual Thinking. Berkeley: University of California Press, 2004.
  • Bentham, Jeremy. Bentham’s Theory of Fictions. Edited by C. K. Ogden. London: K. Paul, Trench, Trubner & Co., 1932.
  • Gombrich, E. H. Art and Illusion. Princeton, N.J.: Princeton University Press, 2000.
  • Kelly, George. The Psychology of Personal Constructs. New York: Norton, 1955.
  • Kubler, George. The Shape of Time: Remarks on the History of Things. Rev. ed. New Haven, Conn.: Yale University Press, 2008.
  • Ortega y Gasset, José. Dehumanization of Art and Other Essays on Art, Culture and Literature. Princeton, N.J.: Princeton University Press, 1968.
  • Panofsky, Erwin. Meaning in the Visual Arts. Chicago: University of Chicago Press, 1983.
  • Wolfflin, Heinrich. Principles of Art History. New York: Dover Publications, 1950.

(٦) الطباعة

  • Burke, Christopher. Active Literature: Jan Tschichold and New Typography. London: Hyphen Press, 2008.
  • Carter, Rob. American Typography Today. New York: Van Nostrand Reinhold, 1989.
  • Carter, Rob, Ben Day, and Philip B. Meggs. Typographic Design: Form and Communication. 3rd ed. New York: John Wiley & Sons, 2002.
  • Craig, James. Basic Typography: A Design Manual. New York: Watson-Guptill Publications, 1990.
  • ───. Designing with Type. New York: Watson-Guptill Publications, 1992.
  • Dodd, Robin. From Gutenberg to OpenType: An Illustrated History of Type from the Earliest Letterforms to the Latest Digital Fonts. Dublin: Hartley and Marks Publishers, 2006.
  • Lupton, Ellen. Thinking with Type: A Critical Guide for Designers, Writers, Editors, and Students. New York: Princeton Architectural Press, 2004.
  • Meggs, Philip B. Type and Image: The Language of Graphic Design. New York: Van Nostrand Reinhold, 1989.
  • Müller, Lars. Helvetica: Homage to a Typeface. Baden, Switzerland: Lars Müller, 2002.
  • Perry, Michael. Hand Job: A Catalog of Type. New York: Princeton Architectural Press, 2007.
  • Ruder, Emil. Typography. New York: Hastings House, 1981 [1967].
  • Rüegg, Ruedi. Basic Typography: Design with Letters. New York: Van Nostrand Reinhold, 1989.
  • Solomon, Martin. The Art of Typography: An Introduction to Typo.Icon.Ography. New York: Watson-Guptill, 1986.
  • Spencer, Herbert. Pioneers of Modern Typography. Rev. ed. Cambridge, Mass.: MIT Press, 2004.
  • Spencer, Herbert, ed. The Liberated Page: An Anthology of Major Typographic Experiments of This Century as Recorded in Typographica Magazine. London: Lund Humphries, 1987.
  • Spiekermann, Erik, and E. M. Ginger. Stop Stealing Sheep and Find Out How Type Works. 2nd ed. Berkeley, Calif.: Adobe Press, 2002.
  • Tschichold, Jan. The New Typography: A Handbook for Modern Designers. Translated by Ruari McLean. Berkeley: University of California Press, 1995.
  • Weingart, Wolfgang. My Way to Typography. Baden, Switzerland: Lars Müller, 2000.
  • Zapf, Hermann. Hermann Zapf and His Design Philosophy. Chicago: Society of Typographic Arts, 1987.

(٧) التصور المرئي

  • Berger, John. Ways of Seeing. New York: Penguin, 1990.
  • Chen Design Associates. Fingerprint: The Art of Using Hand-Made Elements in Graphic Design. Cincinnati, Ohio: HOW Design Books, 2006.
  • Gonnella, Rose, and Christopher Navetta. Comp It Up. Clifton Park, N.Y.: Delmar Cengage Learning, 2010.
  • Landa, Robin, and Rose Gonnella. Visual Workout: A Creativity Workbook. Clifton Park, N.Y.: Delmar Cengage Learning, 2004.

(٨) مُنوَّعات

  • Gladwell, Malcolm. The Tipping Point. New York: Back Bay Books, 2007.
  • ───. What the Dog Saw: and Other Adventures. New York: Little, Brown and Company, 2009.
  • Goffman, Erving. Frame Analysis: An Essay on the Organization of Experience. Cambridge, Mass.: Harvard University Press, 1974.
  • Miller, Geoffrey F. Spent: Sex, Evolution, and Consumer Behavior. New York: Viking, 2009.
  • Ropaille, Clotaire. The Culture Code: An Ingenious Way to Understand Why People around the World Live and Buy as They Do. New York: Broadway Books, 2007.
  • Smoke, Trudy, and Alan Robbins, eds. The World of the Image: A Longman Topics Reader. New York: Pearson Longman, 2006.
  • Tharp, Twyla, and Mark Reiter. The Creative Habit: Learn It and Use It for Life. New York: Simon & Schuster, 2006.
  • Vaihinger, Hans. The Philosophy of “As If,” a System of the Theoretical, Practical and Religious Fictions of Mankind. Translated by C. K. Ogden. London: K. Paul, Trench, Trubner & Co., Ltd.; New York: Harcourt, Brace & Company, Inc., 1924.
  • Woodbridge, Homer E. Essentials of English Composition. New York: Harcourt, Brace and Howe, 1920.

(٩) مصادر على شبكة الإنترنت

(٩-١) المنظمات المهنية

(٩-٢) مطبوعات

(٩-٣) مدونات

جميع الحقوق محفوظة لهنداوي فاونديشن سي آي سي © 2019

تسجيل الدخول

هذا الحساب غير مُفعَّل، يُرجى التفعيل لتسجيل الدخول‎‎

Mail Icon

إنشاء حساب

Mail Icon

لقد أرسلنا رسالة تأكيد التسجيل إلى يرجى التحقق من البريد الوارد الخاص بك وتأكيد بريدك الالكتروني لاستكمال عملية اشتراكك.

نسيت كلمة السر؟

Mail Icon

إذا كان البريد الإلكترونى الذى أدخلتة متصلا بحساب فى هنداوي فاونديشن سي آي سي، فسيتم إرسال رساله مع إرشادات لإعادة ضبط كلمة السر.