المراجع

Joseph Campbell, The Power of Myth, 2nd ed. (New York: Anchor Books, 1991).
Robert Cialdini, Influence—The Psychology of Persuasion, 2nd ed. (New York: Perennial Currents, 1998).
Robert Greene, The 48 Laws of Power (New York: Penguin Putnam, 2000).
Robert Greene, The Art of Seduction (New York: Penguin Books, reprint edition, 2003).
Kevin Hogan, The Psychology of Persuasion (Gretna, LA: Pelican Publishing, 1996).
Robert Levine, The Power of Persuasion (Hoboken, NJ: Wiley, 2003).
Kathleen Kelley Reardon, Persuasion in Practice (Thousand Oaks, CA: Sage Publications, 1991).

Jeffery Gitomer, The Sales Bible, 2nd ed. (Hoboken, NJ: Wiley, 2003).
John Klymshyn, Move the Sale Forward (Aberdeen, WA: Silver Lake Publishing, 2003).
Dave Lakhani, Making Marketing Work (Audio Book) (Boise, ID: BA Books, 2004).
Jay Conrad Levinson, Guerrilla Marketing, 3rd ed. (Boston: Houghton Mifflin, 1998).
Blaine Parker, Million Dollar Mortgage Radio (Philadelphia: Xlibris, 2004).
Annette Simmons, The Story Factor (New York: Perseus Books Group, 2002).
Jon Spoolstra, Marketing Outrageously (Bard Press, 2001).
Mark Stevens, Your Marketing Sucks (New York: Crown Business, 2003).
Elmer Wheeler, Tested Sentences That Sell (Upper Saddle River, NJ: Prentice Hall, 1983).
Roy H. Williams, Secret Formulas of the Wizard of Ads (Bard Press, 1999).