ملاحظات
الفصل الأول: التعريف بنهج الرؤى السلوكية
(1)
Alexander Chernev and David Gal, “Categorization
Effects in Value Judgments: Averaging Bias in Evaluating Combinations of
Vices and Virtues,” Journal of Marketing Research
47, no. 4 (2010): 738–747.
(2)
Natalina Zlatevska, Chris Dubelaar and Stephen S.
Holden, “Sizing Up the Effect of Portion Size on Consumption: A
Meta-Analytic Review,” Journal of Marketing
78, no. 3 (2014): 140–154.
(3)
Gareth J. Hollands, Ian Shemilt, Theresa M. Marteau,
Susan A. Jebb, Hannah B. Lewis, Yinghui Wei, Julian P. T. Higgins, and
David Ogilvie, “Portion, Package or Tableware Size for Changing Selection
and Consumption of Food, Alcohol and Tobacco,” Cochrane Database of Systematic Reviews 9
(2015).
(4)
Barbara J. Rolls, Erin L. Morris, and Liane S. Roe,
“Portion Size of Food Affects Energy Intake in Normal-Weight and
Overweight Men and Women,” American Journal of
Clinical Nutrition 76, no. 6 (2002):
1207–1213.
(5)
Thomas L. Webb and Paschal Sheeran, “Does Changing
Behavioral Intentions Engender Behavior Change? A Meta-Analysis of the
Experimental Evidence,” Psychological Bulletin
132, no. 2 (2006): 249.
(6)
Mark R. Leary and Robin M. Kowalski, “Impression
Management: A Literature Review and Two-Component Model,” Psychological Bulletin 107, no. 1 (1990):
34.
(7)
Department of Health, “Health Survey for England 2008”
(London: HMSO, 2009).
(8)
Uzma Khan and Daniella M. Kupor, “Risk
(Mis)Perception: When Greater Risk Reduces Risk Valuation,” Journal of Consumer Research 43, no. 5 (2017):
769–786.
(9)
Loran F. Nordgren, Frenk Van Harreveld, and Joop Van
Der Pligt, “The Restraint Bias: How the Illusion of Self-Restraint
Promotes Impulsive Behavior,” Psychological
Science 20, no. 12 (2009): 1523–1528.
(10)
Marieke A. Adriaanse, Charlotte D. W. Vinkers, Denise
T. D. De Ridder, Joop J. Hox, and John B. F. De Wit, “Do Implementation
Intentions Help to Eat a Healthy Diet? A Systematic Review and
Meta-Analysis of the Empirical Evidence,” Appetite 56, no. 1 (2011): 183–193.
(11)
Barbara J. Rolls, Liane S. Roe, and Jennifer S.
Meengs, “Reductions in Portion Size and Energy Density of Foods Are
Additive and Lead to Sustained Decreases in Energy Intake,” American Journal of Clinical Nutrition 83, no.
1 (2006): 11–17.
(12)
L. K. Bandy, P. Scarborough, R. A. Harrington, M.
Rayner, and S. A. Jebb, “Reductions in Sugar Sales from Soft Drinks in
the UK from 2015 to 2018,” BMC Medicine
18, no. 1 (2020): 20.
(13)
Public Health England, Calorie
Reduction: The Scope and Ambition for Action(London: HMSO,
2018).
(14)
Susan E. Sinclair, Marcia Cooper, and Elizabeth D.
Mansfield, “The Influence of Menu Labeling on Calories Selected or
Consumed: A Systematic Review and Meta-Analysis,” Journal of the Academy of Nutrition and Dietetics 114, no. 9
(2014): 1375–1388.
(15)
Richard H. Thaler and Cass R. Sunstein, Nudge: Improving Decisions about Health, Wealth and
Happiness (New Haven, CT: Yale University Press,
2008).
(16)
Itamar Simonson, “Choice Based on Reasons: The Case of
Attraction and Compromise Effects,” Journal of
Consumer Research 16, no. 2 (1989):
158–174.
(17)
Kathryn M. Sharpe, Richard Staelin, and Joel Huber,
“Using Extremeness Aversion to Fight Obesity: Policy Implications of
Context Dependent Demand,” Journal of Consumer
Research 35, no. 3 (2008): 406–422.
(18)
Kelly Ann Schmidtke, Derrick G. Watson, Pendaran
Roberts, and Ivo Vlaev, “Menu Positions Influence Soft Drink Selection at
Touchscreen Kiosks,” Psychology &
Marketing 36, no. 10 (2019): 964–970.
(19)
Steven D. Levitt and John A. List, “On the
Generalizability of Lab Behaviour to the Field,” Canadian Journal of Economics/Revue canadienne d’économique
40, no. 2 (2007): 347–370.
(20)
Michael Hallsworth, “New Ways of Understanding Tax
Compliance: From the Laboratory to the Real World,” in The Cambridge Handbook of Psychology and Economic
Behaviour, ed. Alan Lewis (Cambridge: Cambridge University
Press, 2018), 430–451.
(21)
The Pensions Regulator, Automatic Enrolment Commentary and Analysis: April 2018–March 2019
(Brighton, UK: The Pensions Regulator,
2019).
(22)
Michael Hallsworth, Tim Chadborn, Anna Sallis, Michael
Sanders, Daniel Berry, Felix Greaves, Lara Clements and Sally C. Davies,
“Provision of Social Norm Feedback to High Prescribers of Antibiotics in
General Practice: A Pragmatic National Randomised Controlled Trial,”
Lancet 387, no. 10029 (2016):
1743–1752; Daniella Meeker, Jeffrey A. Linder, Craig R. Fox, Mark W.
Friedberg, Stephen D. Persell, Noah J. Goldstein, Tara K. Knight, Joel W.
Hay and Jason N. Doctor, “Effect of Behavioral Interventions on
Inappropriate Antibiotic Prescribing among Primary Care Practices: A
Randomized Clinical Trial,” JAMA 315,
no. 6 (2016): 562–570.
(23)
Peter Bergman and Eric W. Chan, “Leveraging Parents
through Low-Cost Technology: The Impact of High-Frequency Information on
Student Achievement” (New York: Columbia University Working Paper,
2019).
(24)
Organisation for Economic Co-operation and
Development, Behavioural Insights and Public
Policy: Lessons from Around the World (Paris: OECD
Publishing, 2017).
الفصل الثاني: التاريخ والفكر وراء نهج الرؤى السلوكية
(1)
Michael Hallsworth and Elspeth Kirkman, “A Tale of Two
Systems: What Can Behavioral Science Learn from Literature?,” The Behavioral Scientist (blog), October 27,
2018.
(2)
John Stuart Mill, “On the Definition of Political
Economy; and on the Method of Philosophical Investigation in that
Science,” London and Westminster Review
4, no. 26 (1836): 1–29.
(3)
The theory of utilitarianism attempted to address this
issue by prioritizing “the greatest happiness of the greatest number.”
However, we are primarily interested in the concept of individuals
maximizing their utility, as taken up by
economists.
(4)
Joseph Persky, “The Ethology of Homo Economicus,”
Journal of Economic Perspectives 9,
no. 2 (1995): 221–231.
(5)
Edward P. Lazear, “Economic Imperialism,” Quarterly Journal of Economics 115, no. 1
(2000): 99–146.
(6)
Herbert A. Simon, Models of
Man; Social and Rational (New York: John Wiley & Sons,
1957).
(7)
Richard H. Thaler, Misbehaving: The Making of Behavioral Economics (New York:
W. W. Norton, 2015).
(8)
Amos Tversky and Daniel Kahneman, “Judgment under
Uncertainty: Heuristics and Biases,” Science
185, no. 4157 (1974): 1124–1131.
(9)
Daniel Kahneman, Thinking,
Fast and Slow (New York: Farrar, Straus & Giroux,
2011).
(10)
Amos Tversky and Daniel Kahneman. “Availability: A
Heuristic for Judging Frequency and Probability,” Cognitive Psychology 5, no. 2 (1973):
207–232.
(11)
Barbara J. McNeil, Stephen G. Pauker, Harold C. Sox
Jr., and Amos Tversky, “On the Elicitation of Preferences for Alternative
Therapies,” New England Journal of Medicine
306, no. 21 (1982): 1259.
(12)
Justine S. Hastings and Jesse M. Shapiro, “Fungibility
and Consumer Choice: Evidence from Commodity Price Shocks,” Quarterly Journal of Economics 128, no. 4
(2013): 1449–1498.
(13)
George A. Akerlof and Robert J. Shiller, “How ‘Animal
Spirits’ Destabilize Economies,” McKinsey
Quarterly 3 (2009): 127–135.
(14)
Josseph Henrich, Robert Boyd, Samuel Bowles, Colin
Camerer, Ernst Fehr, Herbert Gintis and Richard McElreath, “In Search of
Homo Economicus: Behavioral Experiments in 15 Small-Scale Societies,”
American Economic Review 91, no. 2
(2001): 73–78.
(15)
Eric J. Johnson and Daniel Goldstein, “Medicine: Do
Defaults Save Lives?” Science 302, no.
5649 (2003): 1338–1339.
(16)
Richard H. Thaler and Shlomo Benartzi, “Save More
Tomorrow™: Using Behavioral Economics to Increase Employee Saving,”
Journal of Political Economy 112, no.
S1 (2004): S164–187.
(17)
William James, The
Principles of Psychology, vol. 1 (London: Macmillan,
1890).
(18)
Alan G. Sanfey and Luke J. Chang, “Multiple Systems in
Decision Making,” Annals of the New York Academy
of Sciences 1128, no. 1 (2008): 53–62.
(19)
John A. Bargh and Tanya L. Chartrand, “The Unbearable
Automaticity of Being,” American Psychologist
54, no. 7 (1999): 462–479.
(20)
Colin Camerer, George Loewenstein, and Drazen Prelec,
“Neuroeconomics: How Neuroscience Can Inform Economics,” Journal of Economic Literature 43, no. 1
(2005): 9–64; Matthew D. Lieberman, “Social Cognitive Neuroscience: A
Review of Core Processes,” Annual Review of
Psychology 58 (2007): 259–289.
(21)
Thaler and Sunstein, Nudge.
(22)
Peter M. Todd and Gerd Gigerenzer, Ecological Rationality:
Intelligence in the World (Oxford:
Oxford University Press, 2012).
(23)
Ralph Hertwig and Till Grüne-Yanoff, “Nudging and
Boosting: Steering or Empowering Good Decisions,” Perspectives on Psychological Science 12, no. 6 (2017):
973–986.
(24)
Roger E. Backhouse, The
Penguin History of Economics (London: Penguin,
2002).
(25)
Gary S. Becker, “Crime and Punishment: An Economic
Approach,” in The Economic Dimensions of Crime,
ed. Nigel G. Fielding, Alan Clarke and Robert Witt (London:
Palgrave Macmillan, 1968), 13–68.
(26)
Aaron Chalfin, Benjamin Hansen, Jason Lerner and Lucie
Parker, “Reducing Crime through Environmental Design: Evidence from a
Randomized Experiment of Street Lighting in New York City,” NBER Working
Paper 25798 (Cambridge, MA: National Bureau of Economic Research,
2019).
(27)
Rüdiger Graf, “Nudging before the Nudge? Behavioural
Traffic Safety Regulation and the Rise of Behavioural Economics,” in
Handbook of Behavioural Change and Public
Policy (Northampton, MA: Elgaronline, 2019), 23,
https://doi.org/10.4337/9781785367854.
(28)
Jessica Pykett, Rhys Jones and Mark Whitehead, eds.,
Psychological Governance and Public Policy:
Governing the Mind, Brain and Behaviour (London: Taylor
& Francis, 2016).
(29)
Erich Kirchler, The Economic
Psychology of Tax Behaviour (New York: Cambridge University
Press, 2007).
(30)
Annette Boaz and Huw Davies, eds., What Works Now? Evidence-Informed Policy and Practice
(Bristol, UK: Policy Press, 2019).
(31)
Technically, nudging and libertarian paternalism are
not identical (Pelle Guldborg Hansen, “The Definition of Nudge and
Libertarian Paternalism: Does the Hand Fit the Glove?” European Journal of Risk Regulation 7, no. 1
[2016]: 155–174). However, this requires a longer
discussion.
(32)
Cass Sunstein, Simpler: The
Future of Government (New York: Simon & Schuster,
2013).
(33)
Rhys Jones, Jessica Pykett and Mark Whitehead,
Changing Behaviours: On
the Rise of the Psychological State (Cheltenham: Edward Elgar
Publishing, 2013).
(34)
Prime Minister’s Strategy Unit, Personal Responsibility and
Changing Behaviour: The State of Knowledge and
Its Implications for Public Policy (London: HMSO,
2004).
(35)
David Halpern, Inside the
Nudge Unit: How Small Changes Can Make a Big Difference
(London: Random House, 2015).
(36)
MINDSPACE actually produces the anagram PANDEMICS,
which was noted and—probably wisely—rejected.
(37)
Adam Oliver, The Origins of
Behavioural Public Policy (Cambridge: Cambridge University
Press, 2017), 113.
(38)
Holger Straßheim and Silke Beck, eds., Handbook of Behavioural Change and Public Policy
(Cheltenham: Edward Elgar Publishing,
2019).
(39)
George Osborne and Richard Thaler, “We Can Make You
Behave,” Guardian 28 (2010); Richard
H. Thaler, Misbehaving: The Making of Behavioral
Economics (New York: W. W. Norton,
2015).
(40)
The Conservative Party, Regulation in the Post-bureaucratic Age (London: The
Conservatives, 2009), 3.
(41)
The authors were early members of the BIT and still
work there.
(42)
Peter John, How Far to Nudge?
Assessing Behavioural Public Policy (Cheltenham: Edward Elgar
Publishing, 2018).
(43)
Halpern, Inside the Nudge
Unit.
(44)
Laura Haynes, Ben Goldacre and David Torgerson, “Test,
Learn, Adapt: Developing Public Policy with Randomised Controlled Trials”
(London: Cabinet Office, 2012).
(45)
Sarah Ball and Joram Feitsma, “The Boundaries of
Behavioural Insights: Observations from Two Ethnographic Studies,”
Evidence & Policy: A Journal of Research,
Debate and Practice (2019),
https://doi.org/10.1332/1744264
19X15643724702722.
(46)
Oliver, Origins of Behavioural
Public Policy, 113.
(47)
Straßheim and Beck, Handbook
of Behavioural Change and Public
Policy.
(48)
Straßheim and Beck, Handbook
of Behavioural Change and Public
Policy.
(49)
William J. Congdon and Maya Shankar, “The White House
Social & Behavioral Sciences Team: Lessons Learned from Year One,”
Behavioral Science & Policy 1,
no. 2 (2015): 77–86.
(50)
Mark Whitehead, Rhys Jones and Jessica Pykett,
“Nudging around the World: A Critical Geography of the Behaviour Change
Agenda,” in Handbook of Behavioural Change and
Public Policy, 90–101.
(51)
Organisation for Economic Co-operation and
Development, Behavioural Insights and New
Approaches to Policy Design. The Views from the Field (Paris:
OECD Publishing, 2015).
(52)
Organisation for Economic Co-operation and
Development, Behavioural Insights and Public
Policy.
(53)
Rachel Bowlby, Shopping with
Freud (London: Routledge, 2006). Tim E. Kasser and Allen D.
Kanner, Psychology and Consumer Culture: The
Struggle for a Good Life in a Materialistic World
(Washington, DC: American Psychological Association,
2004).
(54)
Jim Manzi, Uncontrolled: The
Surprising Payoff of Trial-and-Error for Business, Politics, and Society
(New York: Basic Books, 2012).
(55)
Rembrand Koning, Sharique Hasan, and Aaron Chatterji,
Experimentation and
Startup Performance: Evidence from A/B Testing, no. w26278
(Cambridge, MA: National Bureau of Economic Research,
2019).
(56)
Sherry Jueyu Wu and Elizabeth Levy Paluck, “Designing
Nudges for the Context: Golden Coin Decals Nudge Workplace Behavior in
China,” Organizational Behavior and Human
Decision Processes (2018).
https://doi.org/10.1016/j/obdhp.2018.10.002.
(57)
Iris Bohnet, What Works
(Cambridge, MA: Harvard University Press,
2016).
(58)
Greer K. Gosnell, John A. List and Robert D. Metcalfe,
“The Impact of Management Practices on Employee Productivity: A Field
Experiment with Airline Captains,” Journal of
Political Economy128, no. 4 (2020),
https://doi.org/10.1086/705375.
(59)
Ralph Hertwig and Till Grüne-Yanoff, “Nudging and
Boosting: Steering or Empowering Good Decisions,” Perspectives on Psychological Science 12, no. 6 (2017):
973–986; Owain Service and Rory Gallagher, Think
Small: The Surprisingly Simple Ways to Reach Big Goals
(London: Michael O’Mara Books, 2017).
(60)
Alison W. Brooks, “Get Excited: Reappraising
Pre-Performance Anxiety as Excitement,” Journal
of Experimental Psychology: General 143, no. 3 (2014):
1144.
الفصل الثالث: أمثلة على التطبيق العملي لنهج الرؤى السلوكية
(1)
Daniel Pichert and Konstantinos V. Katsikopoulos,
“Green Defaults: Information Presentation and Pro-Environmental
Behaviour,” Journal of Environmental Psychology
28, no. 1 (2008): 63–73.
(2)
Jean Galbraith, “Treaty Options: Towards a Behavioral
Understanding of Treaty Design,” Virginia Journal
of International Law 53 (2012):
309–363.
(3)
Brett Theodos, Christina P. Stacy, Margaret Simms,
Katya Abazajian, Rebecca Daniels, Devlin Hanson, Amanda Hahnel and Joanna
Smith-Ramani, “An Evaluation of the Impacts of Two ‘Rules of Thumb’ for
Credit Card Revolvers” (Washington, DC: Urban Institute,
2016).
(4)
Alejandro Drexler, Greg Fischer and Antoinette Schoar,
“Keeping It Simple: Financial Literacy and Rules of Thumb,” American Economic Journal: Applied Economics 6,
no. 2 (2014): 1–31.
(5)
Nava Ashraf, Oriana Bandiera and B. Kelsey Jack, “No
Margin, No Mission? A Field Experiment on Incentives for Public Service
Delivery,” Journal of Public Economics
120 (2014): 1–17.
(6)
Jeffrey T. Kullgren, Andrea B. Troxel, George
Loewenstein, David A. Asch, Laurie A. Norton, Lisa Wesby, Yuanyuan Tao,
Jingsan Zhu and Kevin G. Volpp, “Individual versus Group-Based Financial
Incentives for Weight Loss: A Randomized, Controlled Trial,” Annals of Internal Medicine 158, no. 7 (2013):
505–514.
(7)
Michael Hallsworth, John A. List, Robert D. Metcalfe
and Ivo Vlaev, “The Behavioralist as Tax Collector: Using Natural Field
Experiments to Enhance Tax Compliance,” Journal
of Public Economics 148 (2017): 14–31.
(8)
Elizabeth Linos, “More than Public Service: A Field
Experiment on Job Advertisements and Diversity in the Police,” Journal of Public Administration Research and Theory
28, no. 1 (2017): 67–85.
(9)
Adam M. Grant and David A. Hofmann, “Outsourcing
Inspiration: The Performance Effects of Ideological Messages from Leaders
and Beneficiaries,” Organizational Behavior and
Human Decision Processes 116, no. 2 (2011):
173–187.
(10)
Jonathan Meer, “Brother, Can You Spare a Dime? Peer
Pressure in Charitable Solicitation,” Journal of
Public Economics 95, no. 7-8 (2011): 926–941; Dean Karlan and
John A. List, How Can Bill and Melinda Gates
Increase other People’s Donations to Fund Public Goods? no.
w17954 (Cambridge, MA: National Bureau of Economic Research,
2012).
(11)
Johanna Catherine Maclean, John Buckell and Joachim
Marti, Information Source and Cigarettes:
Experimental Evidence on the Messenger Effect, no. w25632
(Cambridge, MA: National Bureau of Economic Research,
2019).
(12)
Scott S. Boddery and Jeff Yates, “Do Policy Messengers
Matter? Majority Opinion Writers as Policy Cues in Public Agreement with
Supreme Court Decisions,” Political Research
Quarterly 67, no. 4 (2014): 851–863.
(13)
John Austin, Sigurdur Oli Sigurdsson and Yonata Shpak
Rubin, “An Examination of the Effects of Delayed Versus Immediate Prompts
on Safety Belt Use,” Environment and Behavior
38, no. 1 (2006): 140–149.
(14)
International Labor Organization, “World Statistic,”
2019 (accessed January 30, 2020),
https://www.ilo.org/moscow/areas-of-work/occupational-safety-and-health/WCMS_249278/lang--en/index.htm.
(15)
Sherry Jueyu Wu and Elizabeth Levy Paluck, “Designing
Nudges for the Context: Golden Coin Decals Nudge Workplace Behavior in
China,” Organizational Behavior and Human
Decision Processes (2018),
https://doi.org/10.1016/j/obdhp.2018.10.002.
(16)
Donald A. Redelmeier, Joel Katz and Daniel Kahneman,
“Memories of Colonoscopy: A Randomized Trial,” Pain 104, no. 1-2 (2003): 187–194.
الفصل الرابع: تطبيق نهج الرؤى السلوكية
(1)
Organisation for Economic Co-operation and Development,
Tools and Ethics for Applied Behavioural
Insights: The BASIC Toolkit (Paris: OECD,
2019).
(2)
Michael Sanders and Elspeth Kirkman, “I’ve Booked You a
Place, Good Luck: A Field Experiment Applying Behavioral Science to
Improve Attendance at High Impact Recruitment Events,” Journal of Behavioral Public Administration 2,
no. 1 (2019),
https://doi.org/10.30636/jbpa.21.24.
(3)
Susan Michie, Maartje M. Van Stralen and Robert
West, “The Behaviour Change Wheel: A New Method for Characterising and
Designing Behaviour Change Interventions,” Implementation Science 6, no. 1 (2011):
42.
(4)
Michael Hallsworth, Mark Egan, Jill Rutter and Julian
McCrae, Behavioural Government: Using Behavioural
Science to Improve How Governments Make Decisions (London:
The Behavioural Insights Team, 2018),
https://www.bi.team.
(5)
Peter Leopold S. Bergman and Todd Rogers, “The Impact
of Defaults on Technology Adoption, and its Underappreciation by
Policymakers,” CESifo Working Paper no. 6721,
2017.
(6)
Behavioral Insights Team, “EAST: Four Simple Ways to
Apply Behavioural Insights” (London: The Behavioural Insights Team,
2014).
(7)
Dean Karlan, Melanie Morten and Jonathan Zinman, “A
Personal Touch: Text Messaging for Loan Repayment,” National Bureau of
Economic Research, no. w17952, 2012.
(8)
Marco Caliendo, Deborah A. Cobb-Clark and Arne
Uhlendorff, “Locus of Control and Job Search Strategies,” Review of Economics and Statistics 97, no. 1
(2015): 88–103.
(9)
Elisabetta Sagone and Maria Elvira De Caroli,
“Locus of Control and Academic Self-Efficacy in University Students:
The Effects of Self-Concepts,” Procedia—Social
and Behavioral Sciences 114, no. 21 (2014):
222–228.
(10)
Michael Sanders, Guglielmo Briscese, Rory Gallagher,
Alex Gyani, Samuel Hanes and Elspeth Kirkman, “Behavioural Insight and
the Labour Market: Evidence from a Pilot Study and a Large Stepped-Wedge
Controlled Trial,” Journal of Public Policy
(2019): 1–24,
https://doi.org/10.1017/S0143814X19000242.
الفصل الخامس: الانتقادات والاعتبارات ومواطن القصور
(1)
David Hagmann, Emily H. Ho and George Loewenstein,
“Nudging Out Support for a Carbon Tax,” Nature
Climate Change 9 (2019): 484–489.
(2)
Matteo M. Galizzi and Lorraine Whitmarsh, “How to
Measure Behavioral Spillovers: A Methodological Review and Checklist,”
Frontiers in Psychology 10 (2019):
342.
(3)
John Beshears, James J. Choi, David Laibson, Brigitte
C. Madrian and William L. Skimmyhorn, Borrowing
to Save? The Impact of Automatic Enrollment on Debt, no.
w25876 (Cambridge, MA: National Bureau of Economic Research,
2019).
(4)
Dietrich Dörner, The Logic of
Failure: Recognizing and Avoiding Error in Complex Situations
(New York: Basic Books, 1996); Raymond Fisman and Miriam Golden,
Corruption: What Everyone Needs to Know
(New York: Oxford University Press,
2017).
(5)
Dora L. Costa and Matthew E. Kahn, “Energy
Conservation ‘Nudges’ and Environmentalist Ideology: Evidence from a
Randomized Residential Electricity Field Experiment,” Journal of the European Economic Association
11, no. 3 (2013): 680–702.
(6)
Theo Lorenc, Mark Petticrew, Vivian Welch and Peter
Tugwell, “What Types of Interventions Generate Inequalities? Evidence
from Systematic Reviews,” Journal of Epidemiology
and Community Health 67, no. 2 (2013):
190–193.
(7)
Jonathan Cribb and Carl Emmerson, “What Happens to
Workplace Pension Saving when Employers Are Obliged to Enrol Employees
Automatically?” International Tax and Public
Finance (2019): 1–30.
(8)
Hunt Allcott and Todd Rogers, “The Short-Run and
Long-Run Effects of Behavioral Interventions: Experimental Evidence from
Energy Conservation,” American Economic Review
104, no. 10 (2014): 3003–3037.
(9)
Michael Hallsworth, John A. List, Robert D. Metcalfe
and Ivo Vlaev, “The Behavioralist as Tax Collector: Using Natural Field
Experiments to Enhance Tax Compliance,” Journal
of Public Economics 148 (2017): 14–31.
(10)
Alan S. Gerber, Donald P. Green and Ron Shachar,
“Voting May Be Habit-Forming: Evidence from a Randomized Field
Experiment,” American Journal of Political
Science 47, no. 3 (2003): 540–550.
(11)
Gary Charness and Uri Gneezy, “Incentives to
Exercise,” Econometrica
77, no. 3 (2009): 909–931.
(12)
Katherine L. Milkman, Julia A. Minson and Kevin G. M.
Volpp, “Holding the Hunger Games Hostage at the Gym: An Evaluation of
Temptation Bundling,” Management Science
60, no. 2 (2013): 283–299.
(13)
Kelli A. Bird, Benjamin L. Castleman, Jeffrey T.
Denning, Joshua Good-man, Cait Lamberton and Kelly Ochs Rosinger,
Nudging at Scale: Experimental Evidence From
FAFSA Completion Campaigns, no. w26158 (Cambridge, MA:
National Bureau of Economic Research, 2019).
(14)
Gerd Gigerenzer, “The Psychology of Good Judgment:
Frequency Formats and Simple Algorithms,” Medical
Decision Making 16, no. 3 (1996):
273–280.
(15)
Till Grüne-Yanoff and Ralph Hertwig, “Nudge Versus
Boost: How Coherent Are Policy and Theory?” Minds
and Machines 26, no. 1-2 (2016):
149–183.
(16)
Will Leggett, “The Politics of Behaviour Change:
Nudge, Neoliberalism and the State,” Policy
& Politics 42, no. 1 (2014):
3–19.
(17)
Joram Feitsma, “The Behavioural State: Critical
Observations on Technocracy and Psychocracy,” Policy Sciences 51, no. 3 (2018):
387–410.
(18)
Michael Muthukrishna and Joseph Henrich, “A Problem in
Theory,” Nature Human Behaviour 3
(2019): 221–229.
(19)
Joseph Henrich, Steven J. Heine and Ara Norenzayan,
“Beyond WEIRD: Towards a Broad-Based Behavioral Science,” Behavioral and Brain Sciences 33, nos. 2-3
(2010): 111.
(20)
Dorsa Amir, Matthew R. Jordan, Katherine McAuliffe,
Claudia R. Valeggia, Lawrence S. Sugiyama, Richard G. Bribiescas, J. Josh
Snodgrass and Yarrow Dunham, “The Developmental Origins of Risk and Time
Preferences Across Diverse Societies,” Journal of
Experimental Psychology: General (2019),
https://doi.org/10.1037/xge0000675.
(21)
Joseph Henrich, Robert Boyd, Samuel Bowles, Colin
Camerer, Ernst Fehr, Herbert Gintis, Richard McElreath, et al.,
“‘Economic Man’ in Cross-Cultural Perspective: Behavioral Experiments in
15 Small-Scale Societies,” Behavioral and Brain
Sciences 28, no. 6 (2005): 795–815.
(22)
Walter Mischel, Yuichi Shoda and Philip K. Peake, “The
Nature of Adolescent Competencies Predicted by Preschool Delay of
Gratification,” Journal of Personality and Social
Psychology 54, no. 4 (1988): 687.
(23)
Anuja Pandey, Daniel Hale, Shikta Das, Anne-Lise
Goddings, Sarah-Jayne Blakemore and Russell M. Viner, “Effectiveness of
Universal Self-Regulation–Based Interventions in Children and
Adolescents: A Systematic Review and Meta-Analysis,” JAMA Pediatrics 172, no. 6 (2018):
566–575.
(24)
Tyler W. Watts, Greg J. Duncan, and Haonan Quan,
“Revisiting the Marshmallow Test: A Conceptual Replication Investigating
Links between Early Delay of Gratification and Later Outcomes,” Psychological Science 29, no. 7 (2018):
1159–1177.
(25)
See also Armin Falk, Fabian Kosse and Pia Pinger,
“Revisiting the Marshmallow Test: On the Interpretation of Replication
Results,” Psychological Science (in
press).
(26)
Rachid Laajaj, Karen Macours, Daniel Alejandro Pinzon
Hernandez, Omar Arias, Samuel D. Gosling, Jeff Potter, Marta Rubio-Codina
and Renos Vakis, “Challenges to Capture the Big Five Personality Traits
in Non-WEIRD Populations,” Science Advances
5, no. 7 (2019): eaaw5226.
(27)
Joan E. Sieber, ed., The
Ethics of Social Research: Surveys and Experiments (New York:
Springer Science & Business Media, 2012). See also Evan Selinger,
Jules Polonetsky and Omer Tene, eds., The
Cambridge Handbook of Consumer Privacy (New York: Cambridge
University Press, 2018).
(28)
Arunesh Mathur, Gunes Acar, Michael J. Friedman, Elena
Lucherini, Jonathan Mayer, Marshini Chetty and Arvind Narayanan, “Dark
Patterns at Scale: Findings from a Crawl of 11K Shopping Websites,”
Proceedings of the ACM on Human-Computer
Interaction 3, no. CSCW (2019): 81.
(29)
Pamela Herd and Donald P. Moynihan, Administrative Burden: Policymaking by Other Means
(New York: Russell Sage Foundation,
2019).
(30)
Mark White, The Manipulation
of Choice: Ethics and Libertarian Paternalism (New York:
Palgrave, 2013).
(31)
Nick Chater, The Mind Is Flat:
The Illusion of Mental Depth and the Improvised Mind (London:
Penguin UK, 2018).
(32)
Jeremy Waldron, “It’s All for Your Own Good,”
New York Review of Books, October 9,
2014,
https://www.nybooks.com/articles/2014/10/09/cass-sunstein-its-all-your-own-good/.
(33)
Michael Sanders, Veerle Snijders and Michael
Hallsworth, “Behavioural Science and Policy: Where Are We Now and Where
Are We Going?” Behavioural Public Policy
2, no. 2 (2018): 144–167.
(34)
John Stuart Mill, On Liberty
(London: J. W. Parker & Son,
1859).
(35)
Thaler and Sunstein, Nudge.
(36)
Michael Hallsworth and Michael Sanders, “Nudge: Recent
Developments in Behavioural Science and Public Policy,” in Beyond Behaviour Change: Key Issues, Interdisciplinary
Approaches and Future Directions, ed. Fiona Spotswood
(Bristol: Policy Press, 2016), 113–133.
(37)
Sanders, Snijders and Hallsworth, “Behavioural Science
and Policy.”
(38)
Luc Bovens, “The Ethics of Nudge,” in Preference Change, ed. T. Grüne-Yanoff and Sven
Ove Hansson (Dordrecht: Springer, 2009), 207–219.
(39)
Emily Pronin, Daniel Y. Lin and Lee Ross, “The Bias
Blind Spot: Perceptions of Bias in Self Versus others,” Personality and Social Psychology Bulletin 28,
no. 3 (2002): 369–381.
(40)
Emily Pronin and Kathleen Schmidt, “Claims and Denials
of Bias and their Implications for Policy,” in The Behavioral Foundations of Public Policy, ed. E. Shafir
(Princeton, NJ: Princeton University Press, 2013),
195–216.
(41)
Eric Luis Uhlmann and Geoffrey L. Cohen, “‘I Think It,
Therefore It’s True’: Effects of Self-Perceived Objectivity on Hiring
Discrimination,” Organizational Behavior and
Human Decision Processes 104, no. 2 (2007):
207–223.
(42)
George Loewenstein, Cindy Bryce, David Hagmann, and
Sachin Rajpal, “Warning: You Are about to Be Nudged,” Behavioral Science & Policy 1, no. 1
(2015): 35–42.
(43)
Nuffield Council on Bioethics, Public Health: Ethical Issues (London: Nuffield Council on
Bioethics, 2007).
(44)
Peter A. Ubel and Meredith B. Rosenthal, “Beyond
Nudges—When Improving Health Calls for Greater Assertiveness,” New England Journal of Medicine 380, no. 4
(2019): 309–311.
(45)
Luc Bovens terms this “token interference
transparency.”
(46)
Hansen and Jespersen have produced a useful framework
that uses this insight to create four categories of nudges, depending on
whether they activate the reflective system or not and whether they are
transparent or not. Pelle Guldborg Hansen and Andreas Maaløe Jespersen,
“Nudge and the Manipulation of Choice: A Framework for the Responsible
Use of the Nudge Approach to Behaviour Change in Public Policy,”
European Journal of Risk Regulation
4, no. 1 (2013): 3–28.
(47)
Keith Hawton, Helen Bergen, Sue Simkin, Sue Dodd, Phil
Pocock, William Bernal, David Gunnell and Navneet Kapur, “Long Term
Effect of Reduced Pack Sizes of Paracetamol on Poisoning Deaths and Liver
Transplant Activity in England and Wales: Interrupted Time Series
Analyses,” BMJ 346 (2013):
403.
(48)
Keith Hawton, Christopher Ware, Hamant Mistry,
Jonathan Hewitt, Stephen Kingsbury, Dave Roberts and Heather Weitzel,
“Why Patients Choose Paracetamol for Self Poisoning and their Knowledge
of Its Dangers,” BMJ 310, no. 6973 (1995): 164. In this case there was
actually evidence regarding strength of intention. Interviews with people
who had been admitted with paracetamol overdoses showed that the act was
impulsive and based on easy availability.
(49)
Cass R. Sunstein, Lucia A. Reisch and Micha Kaiser,
“Trusting Nudges? Lessons from an International Survey,” Journal of European Public Policy 26, no. 10
(2019): 1417–1443.
(50)
David Tannenbaum, Craig R. Fox and Todd Rogers, “On
the Misplaced Politics of Behavioural Policy Interventions,” Nature Human Behaviour 1, no. 7 (2017):
130.
(51)
Joe Soss and Sanford F. Schram, “A Public Transformed?
Welfare Reform as Policy Feedback,” American
Political Science Review 101, no. 1 (2007):
111–127.
(52)
Mark Whitehead, Rhys Jones, Rachel Lilley, Jessica
Pykett and Rachel Howell, Neuroliberalism: Behavioural Government in the
Twenty-First Century
(Abingdon: Routledge, 2017).
الفصل السادس: مستقبل الرؤى السلوكية
(1)
Michael Sanders, Veerle Snijders and Michael
Hallsworth, “Behavioural Science and Policy: Where Are We Now and Where
Are We Going?” Behavioural Public Policy
2, no. 2 (2018): 144–167.
(2)
Holger Straßheim and Silke Beck, eds., Handbook of Behavioural Change and Public Policy
(Cheltenham: Edward Elgar Publishing,
2019).
(3)
Pelle Guldborg Hansen, “The Definition of Nudge and
Libertarian Paternalism: Does the Hand Fit the Glove?” European Journal of Risk Regulation 7, no. 1
(2016): 155–174.
(4)
Caitlin Dewey, “Why the British Soda Tax Might Work
Better than Any of the Soda Taxes that Came Before It,” Washington Post, March 21, 2018,
https://www.washingtonpost.com/news/wonk/wp/2018/03/21/why-the-british-soda-tax-might-work-better-than-any-of-the-soda-taxes-that-came-before-it.
(5)
Denis Hummel and Alexander Maedche, “How Effective Is
Nudging? A Quantitative Review on the Effect Sizes and Limits of
Empirical Nudging Studies,” Journal of Behavioral
and Experimental Economics 80 (2019):
47–58.
(6)
Romain Cadario and Pierre Chandon, “Which Healthy
Eating Nudges Work Best? A Meta-Analysis of Field Experiments,” Marketing Science (in
press).
(7)
Avni Shah, Matthew Osborne, Jaclyn Lefkowitz, Alissa
Fishbane, and Dilip Soman, “Can Making Family Salient Increase Financial
Savings? Quantifying Heterogeneous Treatment Effects in Voluntary
Retirement Contributions Using a Field Experiment in Mexico” (September
25, 2019). Available at SSRN:
https://ssrn.com/abstract=3460722 or
http://dx.doi.org/10.2139/ssrn.3460722.
(8)
David Yaffe-Bellany, “Would You Like Fries with That?
McDonald’s Already Knows the Answer,” New York
Times, October 28, 2019,
https://www.nytimes.com/2019/10/22/business/mcdonalds-tech-artificial-intelligence-machine-learning-fast-food.html
.
(9)
Rene van Bavel and François J. Dessart, “The Case for
Qualitative Methods in Behavioural Studies for EU Policy-Making,” JRC
Science for Policy Report, European Commission,
https://ec.europa.eu/jrc/en/publication/eur-scientific-and-technical-research-reports/case-qualitative-methods-behavioural-studies-eu-policy-making
(2018).
(10)
Rhys Jones, Jessica Pykett and Mark Whitehead,
Changing Behaviours: On the Rise of the
Psychological State (Cheltenham: Edward Elgar Publishing,
2013).
(11)
Donald A. Norman, The
Psychology of Everyday Things (New York: Basic Books,
1988).
(12)
Sara B. Heller, Anuj K. Shah, Jonathan Guryan, Jens
Ludwig, Sendhil Mullainathan and Harold A. Pollack, “Thinking, Fast and
Slow? Some Field Experiments to Reduce Crime and Dropout in Chicago,”
Quarterly Journal of Economics 132,
no. 1 (2017): 1–54.
(13)
Thaler and Sunstein, Nudge.
(14)
Gerd Gigerenzer, “I Think, Therefore I Err,” Social Research: An International Quarterly 72,
no. 1 (2005): 195–218.
(15)
Mark E. Button, “Bounded Rationality without Bounded
Democracy: Nudges, Democratic Citizenship and Pathways for Building Civic
Capacity,” Perspectives on Politics
16, no. 4 (2018): 1034–1052.
(16)
Cass R. Sunstein and Reid Hastie, Wiser: Getting beyond Groupthink
to Make Groups Smarter (Boston: Harvard Business Press,
2015).
(17)
Hugo Mercier and Hélene Landemore, “Reasoning Is for
Arguing: Understanding the Successes and Failures of Deliberation,”
Political Psychology 33, no. 2
(2012): 243–258.
(18)
Christian R. Grose, “Field Experimental Work on
Political Institutions,” Annual Review of
Political Science 17 (2014): 355–370; Brendan Nyhan and Jason
Reifler, “The Effect of Fact-Checking on Elites: A Field Experiment on US
State Legislators,” American Journal of Political
Science 59, no. 3 (2015): 628–640.
(19)
Michael Hallsworth, “How Complexity Economics Can
Improve Government: Rethinking Policy Actors, Institutions and
Structures,” in Complex New World: Translating
New Economic Thinking into Public Policy (London: IPPR
[Institute for Public Policy Research], 2012),
39–49.
(20)
Michael Macy, Sebastian Deri, Alexander Ruch and
Natalie Tong, “Opinion Cascades and the Unpredictability of Partisan
Polarization,” Science Advances 5, no.
8 (2019): eaax0754.
(21)
Matthew J. Salganik, Peter Sheridan Dodds and Duncan
J. Watts, “Experimental Study of Inequality and Unpredictability in an
Artificial Cultural Market,” Science
311, no. 5762 (2006): 854–856.
(22)
Gerlinde Fellner, Rupert Sausgruber and Christian
Traxler, “Testing Enforcement Strategies in the Field: Threat, Moral
Appeal and Social Information,” Journal of the
European Economic Association 11, no. 3 (2013):
634–660.
(23)
Francesco Drago, Friederike Mengel and Christian
Traxler, “Compliance Behavior in Networks: Evidence from a Field
Experiment,” American Economic Journal: Applied
Economics (in press).
(24)
Paul Ormerod, “Nudge Plus Networks,” RSA Journal 156, no. 5543 (2010):
10–15.
(25)
Elisabeth Costa and David Halpern, “The Behavioural
Science of Online Harm and Manipulation and What to Do about It” (London:
The Behavioural Insights Team, 2019),
https://www.bi.team.
(26)
Paul K. Presson and Victor A. Benassi, “Illusion of
Control: A Meta-Analytic Review,” Journal of
Social Behavior and Personality 11, no. 3 (1996):
493.
(27)
Mark S. Horswill and Frank P. McKenna, “Drivers’
Hazard Perception Ability: Situation Awareness on the Road,” in A Cognitive Approach to Situation Awareness: Theory and
Application, ed. Simon Banbury and Sebastien Tremblay
(Farnham: Ashgate, 2004), 155–175.
(28)
Joram Feitsma, “Brokering Behaviour Change: The Work
of Behavioural Insights Experts in Government,” Policy & Politics 47, no. 1 (2019):
37–56.
(29)
Michael Hallsworth, Mark Egan, Jill Rutter and Julian
McCrae, Behavioural Government,
https://www.bi.team.