-
Allen, R. & Reber, A.S. (1980) Very long term memory
for tacit knowledge. Cognition, 8,
175–185.
-
Ariely, D. (2008) Predictably
Irrational, HarperCollins, London,
UK.
-
Baddeley, A.D. & Hitch, G.J. (1974) Workingmemory, in
The Psychology of Learning and
Involvement (G.H. Bower, ed.), Vol. 8. Academic Press,
London, UK.
-
Bargh, J.A. (2002) Losing consciousness: automatic
influences on consumer judgement, behavior, and motivation. Journal of Consumer Research, 29
(September), 280–284.
-
Barnard, N. & Ehrenberg, A.S.C. (1997) Advertising:
strongly persuasive ornudging? Journal of
Advertising Research, 37 (1),
21–31.
-
Barry, T.E. & Howard, D.J. (1990) A review and
critique of the hierarchy of effects in advertising. International Journal of Advertising, 9
(2), 121–135.
-
Barwise T.P. & Ehrenberg A.S.C. (1988), Television and Its Audience, Sage
Publications, London, UK.
-
Beard, F.K. (2002) Peer evaluation and readership of
influential contributions to the advertising literature. Journal of Advertising, 31 (4),
65–75.
-
Berger, J. & Fitzsimons, G. (2008) Dogs on the street,
pumas on your feet: how cues in the environment influence product
evaluation and choice. Journal of Marketing
Research, XLV (February), 1–14.
-
Bergkvist, L. & Rossiter, J.R. (2008) The role of ad
likability in predicting an ad’s campaign performance. Journal of Advertising, 37 (2),
85–97.
-
Berlyne, D.E. (1960) Conflict,
Arousal, and Curiosity, McGraw-Hill, NewYork,
USA.
-
Berlyne, D.E. (1964) Emotional aspects of learning.
Annual Review of Psychology, 15,
115–142.
-
Bernbach, W. (1989) Bill Bernbach
Said, DDB Needham Worldwide, New York,
USA.
-
Biel, A.L. (1990) Love the ad. Buy the product? Why liking
the advertising and preferring the brand aren’t such strange bedfellows
after all. Admap,
September.
-
Blackston, M. (2000) Pay attention! This advertising is
effective. Admap, March,
31–34.
-
Boese, A. (2002) The Museum of
Hoaxes: A Collection of Pranks, Stunts, Deceptions, and Other
Wonderful Stories Contrived for the Public from the Middle Ages to
the New Millennium, E.P. Dutton, pp.
137-138.
-
Bornstein, R.F. (1992) Subliminal mere exposure effects, in
Perception Without Awareness: Cognitive,
Clinical, and Social Perspectives (R.F. Bornstein &
T.S. Pittman, eds), Guilford, New York, pp.
191–210.
-
Braun, K.A. (1999) Postexperience advertising effects on
consumer memory. Journal of Consumer
Research, 25 (4), 319–334.
-
Broadbent, D.E. (1958) Perception
and Communication, Pergamon Press,
London.
-
Brock, T.C. & Shavitt, S. (1883) Cognitive response
analysis in advertising, in Advertising and
Consumer Psychology (L. Percy & A.G. Woodside, eds),
Lexington Books, Lexington, Massachusetts, pp.
91–116.
-
Brown, G. (1985) Tracking studies and sales effects: a UK
perspective. Journal of Advertising
Research, 25 (1), 57.
-
Carter, R. (1998) Mapping the
Mind, Weidenfeld & Nicolson,
UK.
-
Chandy, C. & Thursby-Pelham, D. (1993) Renault Clio:
adding value in a recession, in Advertising
Works 7 (C. Baker, ed.), NTC Publications,
Henley-on-Thames, UK.
-
Christiansen, S. (1992) Emotional stress and eye-witness
memory. Psychological Bulletin, 112
(2), 284–309.
-
Clancey, M. (1994) The television audience examined.
Journal of Advertising Research,
34 (4), 76–86.
-
Cohen, N.J. (1984) Preserved learning capacity in amnesia:
evidence for multiple learning systems, in Neuropsychology of Memory (L.R. Squires & N.
Butters, eds), Guildford Press, New York, USA.
-
Craik, F.I.M. & Lockhart, R.S. (1972) Levels of
processing: a framework for memory research. Journal of Verbal Learning and Verbal Behaviour, 11,
671–684.
-
Cramphorn, S. (2006) How to use advertising to build
brands: in search of the philosopher’s stone. International Journal of Market Research, 48 (3),
255–276.
-
Damasio, A.R. (1994) Descartes’
Error, G.P. Putnam’s Sons, New York,
USA.
-
Damasio, A.R. (2000) The Feeling of
What Happens, Heinemann, London.
-
Damasio, A.R. (2003) Looking for
Spinosa, Heinemann, London.
-
Day, R., Storey, R. & Edwards, A. (2005) British
Airways: climbing above the turbulence, in Advertising Works 13 (A. Hoad, ed.), World Advertising
Research Centre, Henley-on-Thames, UK.
-
Dennett, D. (1993) Consciousness
Explained, Penguin, London, UK.
-
Dijksterhuis, A., Smith, P.K., van Baaren, R.B., &
Wigboldus, D.H.J. (2005). The unconscious consumer: Effects of
Environment of Consumer Choice. Journal of
Consumer Psychology, 15, 193–202.
-
Doyle, P. (1994) Marketing
Management and Strategy, Prentice-Hall, Hemel Hempstead,
UK.
-
Du Plessis, E. (2005) The
Advertised Mind, Kogan Page, London,
UK.
-
Duncan, T. & Moriarty, S. (1999) Brand relationships
key to agency of the future. Advertising
Age, 70 (10).
-
Ebbinghaus, H. (1885) Über das
Gedchtnis: Untersuchungen zur experimentellen
Psychologie, Leipzig: Duncker & Humblot. [English
edition: Ebbinghaus, H. (1913) Memory: A
Contribution to Experimental Psychology, Teachers
College, Columbia University, New York, USA, Chapter
1.]
-
Ebbinghaus, H. (1902) Grundzuge der
Psychologie, Theil, Veit & Co., Leipzig,
Germany.
-
Ehrenberg, A.S.C. (1974) Repetitive advertising and the
consumer. Journal of Advertising
Research, 14 (2), 25–34.
-
Ehrenberg, A.S.C. (2004) My research in marketing: how it
happened. Marketing Research, 16
(4).
-
Eysenck, M.W. (1978) Levels of processing: a critique.
British Journal of Psychology,
69, 157–169.
-
Eysenck, M.W. & Keane, M.T. (2000) Cognitive Psychology, 4th edn, Psychology
Press Ltd., Hove, UK.
-
Feldwick, P. (2009) Brand communications, in Brands and Branding (R. Clifton, ed.),
Economist Newspaper/Profile Books, London, UK, pp.
127–145.
-
Festinger, L. & Maccoby, N. (1964) On resistance to
persuasive communications. Journal of Abnormal
and Social Psychology, 68,
359–366.
-
Fitzsimons, G.J., Hutchinson, J.W., Williams, P. et al. (2002) Non-conscious influences on
consumer choice. Marketing Letters,
13 (3), 269–279.
-
Fletcher, W. (1999) Advertising
Advertising, Profile Books, London,
UK.
-
Franzen, G. (1999) Brands and
Advertising, Admap Publications, Henley-on-Thames,
UK.
-
Gladwell, M. (2006) Blink, Penguin Books, London, UK.
-
Goetzel, D. (2006) New data reveals virtually no viewers
for time-shifted spots. Media Daily
News, April 6.
-
Greenwald, A.G. & Leavitt, C. (1984) Audience
involvement in advertising: four levels. Journal
of Consumer Research, 11 (June),
581–592.
-
Grey Walter, W. (1963) Presentation to the Osler Society,
Oxford University, in D. Dennett (1993) Consciousness Explained, Penguin, London, UK, p.
167.
-
Gunther, J. (1960) Taken at the
Flood: The Story of Albert D. Lasker, Hamish
Hamilton.
-
Hademan, J. (1945) The Psychology
of Invention in the Mathematical Field, Princeton
University Press, New Jersey, USA.
-
Hansen, C.H. & Hansen, R.D. (1994) Automatic emotion:
attention and facial efference, in The Hearts
Eye (P.M. Neidenthal & S. Kitayama, eds), Academic
Press, San Diego, California, USA.
-
Haskins, J.B. (1964) Factual recall as a measure of
advertising effectiveness. Journal of
Advertising Research, 4 (1), 2–8.
-
Heath, R.G. (1993) Reassuringly expensive: a case history
of the Stella Artois press campaign, in Advertising Works 7 (C. Baker, ed.), NTC Publications,
Henley-on-Thames, UK.
-
Heath, R.G. (2001) The Hidden Power
of Advertising, Admap Monograph No. 7, World Advertising
Research Centre, Henley-on-Thames, UK.
-
Heath, R.G. (2009) Emotional engagement: how television
builds big brands at low attention. Journal of
Advertising Research, 49 (1),
62–73.
-
Heath, R.G., Brandt, D. & Nairn, A. (2006) Brand
relationships: strengthened by emotion, weakened by attention. Journal of Advertising Research, 46 (4),
410–419.
-
Heath, R.G. & Feldwick, P. (2008) 50 years using the
wrong model of advertising. International
Journal of Market Research, 50 (1),
29–59.
-
Heath, R.G. & Hyder, P. (2005) Measuring the hidden
power of emotive advertising. International
Journal of Market Research, 47 (5),
467–486.
-
Heath, R.G., Nairn, A.C. & Bottomley, P. (2009) How
effective is creativity? Emotive content in TV advertising does not
increase attention. Journal of Advertising
Research, 49 (4), 450–463.
-
Hedges, A. (1998) Testing to
Destruction: A Critical Look at the Uses of Research in
Advertising, Institute of Practitioners in Advertising,
London, UK.
-
Holbrook, M.B. & Batra, R. (1987) Assessing the role
of emotions as mediators of consumer responses to advertising. Journal of Consumer Research, 14,
404–420.
-
Hopkins, C.C. (1923, reprinted 1998) Scientific Advertising, NTC, Lincolnwood,
Illinois, USA.
-
Huey, E.B. (1968) The Psychology
and Pedagogy of Reading, MIT Press, Cambridge,
Massachusetts, USA (originally published 1908).
-
Hutton, S.B., Goode, A. & Wilson, P. (2006) Using eye
tracking to measure consumer engagement during television commercial
viewing. Proceedings of the 5th International
Conference on Research in Advertising, University of Bath
School of Management, UK.
-
Jacoby, L.L., Toth, J.P. & Yonelinas, A.P. (1993)
Separating conscious and unconscious influences of memory: measuring
recollection. Journal of Experimental
Psychology: General, 122, 139–154.
-
James, W. (1890) Principles of
Psychology, Dover, New York, USA.
-
Jones, J.P. (1990) Advertising: strong force or weak force?
Two views an ocean apart. International Journal
of Advertising, 9 (3), 233–246.
-
Kay, J. (2010) Obliquity, Profile Books, London, UK.
-
Kihlstrom, J.F. (1987) The cognitive unconscious. Science, 237,
1445–1452.
-
Kover, A.J. (1995) Copywriters’ implicit theories of
communication: an exploration. Journal of
Consumer Research, 21 (4),
596–911.
-
Kroeber-Riel, W. & Barton, B. (1980) Scanning ads:
effects of position and arousal potential of ad elements. Current Issues and Research in Advertising,
3 (1), 147–163.
-
Kroeber-Riel, W. (1979) Activation Research:
Psychobiological Approaches in Consumer Research. Journal of Consumer Research, 5 (2),
240–250.
-
Krugman, H.E. (1965) The impact of television advertising:
learning without involvement. Public Opinion
Quarterly, 29 (Fall), 349–356.
-
Krugman, H.E. (1968) Processes underlying exposure to
advertising. American Psychologist,
April, 245–253.
-
Krugman, H.E. (1971) Brain wave measurement of media
involvement. Journal of Advertising
Research, 11 (1), 3–9.
-
Krugman, H.E. (1972) Why three exposures may be enough.
Journal of Advertising Research,
12, 11–14.
-
Krugman, H.E. (1977) Memory without recall, exposure
without perception. Journal of Advertising
Research, 17 (4).
-
Kunst-Wilson, W.R. & Zajonc, R.B. (1980) Affective
discrimination of stimuli that cannot be recognised. Journal of Experimental Psychology: Learning, Memory,
and Cognition, 13, 646–648.
-
Langmaid, R. & Gordon, W. (1988) A great ad: pity they
can’t remember the brand. Proceedings of the MRS Conference, Brighton,
UK.
-
Lannon, J. (1998) A Man with a Mission, Market Leader, 1 (2)
20–27.
-
LeDoux, J. (1998) The Emotional
Brain, Weidenfeld & Nicolson, London,
UK.
-
Lehrer, J. (2009) The Decisive
Moment, Canongate Books, Edinburgh,
UK.
-
Libet, B. (1999) Do we have free will? Journal of Consciousness Studies, 6 (8-9),
47–57.
-
Libet, B., Wright, E.W., Feinstein, B. et al. (1979) Subjective referral of the
timing for a conscious sensory experience. Brain, 102, 193–224.
-
Lockhart, R.S. & Craik, F.I.M. (1978) Levels of
processing: a reply to Eysenck. British Journal
of Psychology, 69, 171–175.
-
Lockhart, R.S. & Craik, F.I.M. (1990) Levels of
processing: a retrospective commentary on a framework formemory
research. Canadian Journal of
Psychology, 69, 87–112.
-
MacGill, F. & Gnoddle, K. (1995) BA: 10 years of the
world’s favourite advertising, but how much did it have to do with the
world’s most profitable airline? in Advertising
Works 8 (C Baker, ed.), Admap Publications,
Henley-on-Thames, UK.
-
MacInnis, D.J. & Jaworski, B.J. (1989) Information
processing from advertisements: towards an integrative framework.
Journal of Marketing, 53,
1–23.
-
MacLean, P.D. (1952) Some psychiatric implications of
physiological studies on frontotemporal portion of limbic system
(visceral brain). Electroencephalography and
Clinical Neurophysiology, 4,
407–418.
-
Maloney, J.C. (1962) Curiosity versus disbelief in
advertising. Journal of Advertising
Research, 2 (2), 2–8.
-
Martineau, P. (1957) Motivation in
Advertising: Motives that Make People Buy, McGraw-Hill,
New York, USA.
-
Maunder, S. & Cook, L. (2007) The best way to win new
customers? Talk to the ones you already have, in Advertising Works 15 (L. Green, ed.), World Advertising
Research Centre, Henley-on-Thames, UK.
-
Mayer, M. (1991) Whatever Happened
to Madison Avenue? Advertising in the ‘90s, Little, Brown
and Company, Boston, MA.
-
McLuhan, M. (1964) Understanding
Media: The Extensions of Man, McGraw Hill, New York,
USA.
-
Meyers-Levy, J. & Malaviya, P. (1999) Consumers’
processing of persuasive advertisements: an integrative framework of
persuasion theories. Journal of
Marketing, 63 (4), 45–60.
-
Meyers-Levy, J. & Peracchio, L.A. (1992) Getting an
angle in advertising: the effect of camera angle on product evaluations.
Journal of Marketing Research, 29
(4), 454–461.
-
Mick, D.G., Broniarczyk, S.M. & Haidt, J (2004)
Choose, choose, choose, choose, choose, choose, choose: emerging and
prospective research on the deleterious effect of living in consumer
hyperchoice. Journal of Business
Ethics, 52, 207–211.
-
Miller, G. (1956) The magical number seven, plus or minus
two: some limitations on our capacity for processing information.
Psychological Review, 63,
81–93.
-
Mittal, B. (1994) Public assessment of TV advertising:
faint and harsh criticism. Journal of
Advertising Research, 34 (1),
35–53.
-
Moore, T.E. (1982) Subliminal advertising: what you see is
what you get. Journal of Marketing,
46, 38–47.
-
Norman, D.A. & Shallice, T. (1986) Attention to
action: willed and automatic control of behaviour, in The Design of Everyday Things (R.J. Davidson, G.E. Schwarz & D. Shapiro, eds), Doubleday, New York,
USA.
-
Ogilvy, D. (1983) Ogilvy on
Advertising, Pan Books, London,
UK.
-
Oxford Compact English
Dictionary, 2nd edn. (1996) Oxford University Press,
Oxford, UK.
-
Packard, V. (1957) The Hidden
Persuaders, Random House, New York,
USA.
-
Peracchio, L.A. & Meyers-Levy, J. (1997) Evaluating
persuasion-enhancing techniques from a resource-matching perspective.
Journal of Consumer Research, 24
(2), 178–191.
-
Petty, R.E. & Cacioppo, J.T. (1986) Communication and Persuasion: Central and Peripheral
Routes to Attitude Change, Springer, New York,
USA.
-
Petty, R.E. & Cacioppo, J.T. (1996) Attitudes and Persuasion: Classic and Contemporary
Approaches. Westview Press, Boulder, Colorado,
USA.
-
Phelps, E.A., Ling, S. & Carrasco, M. (2005) Emotion
facilitates perception and potentiates the perceptual benefits of
attention. Psychological Science, 17
(4), 292–299.
-
Pieters, R. & Wedel, M. (2007) Goal control of
attention to advertising: the Yarbus implication. Journal of Consumer Research, 34 (2),
224–233.
-
Pinker, S. (1997) How the Mind
Works, Penguin Books, London, UK.
-
Printers’ Ink (1910) December 1, p. 74. In Barry, T.E.
& Howard, D.J. (1990) Areview and critique of the hierarchy of
effects in advertising. International Journal of
Advertising, 9 (2), 121–135.
-
Ray, M.L. & Batra, R. (1983) Emotion and persuasion in
advertising: what we do and don’t know about affect. Advances in Consumer Research, 10 (1),
543–548.
-
Rayner, K. (1998) Eye movement and information processing:
20 years of research. Psychological
Bulletin, 124 (3), 372–422.
-
Reeves, R. (1961) Reality in
Advertising, Alfred A. Knopf, New York,
USA.
-
Rizzolatti, G. & Craighero, L. (2004). The
mirror-neuron system. Annual Review of
Neuroscience, 27, 169–192.
-
Rose, S. (1992) The Making of
Memory, Bantam Books, Uxbridge,
UK.
-
Rossiter, J. & Percy, L. (1998) Advertising, Communications, and Promotion
Management, International Edition, McGraw Hill,
Singapore.
-
Schachter, S. & Singer, J.E. (1962) Cognitive, social,
and physiological determinants of emotional state. Psychological Review, 69,
379–399.
-
Schacter, D.L. (1996) Searching for
Memory, Perseus Books Group, USA.
-
Schmitt, B.H. (1994) Contextual priming of visual
information in advertisements. Psychology and
Marketing, 11 (1), 1–14.
-
Scott, W.D. (1903) The Psychology
of Advertising in Theory and Practice, Small, Maynard
& Co., Boston, Massachusetts, USA.
-
Scott, W.D. (1904) The psychology of advertising. The Atlantic Magazine, January
1904.
-
Shapiro, S., MacInnis, D.J. & Heckler, S.E. (1997) The
effects of incidental ad exposure on the formation of consideration
sets. Journal of Consumer Research,
24, 94–104.
-
Shiv, B. & Fedorikhan, A. (1999) Heart and mind in
conflict: the interplay of affect and cognition in consumer decision
making. Journal of Consumer Research,
26, 278–292.
-
Shudson, M. (1984) Advertising: The
Uneasy Persuasion, Routledge, London,
UK.
-
Soley, L.C. (1984) Factors affecting television
attentiveness: a research note. Current Issues
and Research in Advertising, 7 (1),
141–148.
-
Soloman, M.R. (2006) Consumer
Behaviour, 7th edn, Pearson Education, Upper Saddle
River, New Jersey, USA.
-
Standing, L. (1973) Learning 10,000 pictures. Quarterly Journal of Experimental Psychology:
Learning, Memory, and Cognition, 19,
582–602.
-
Starch, D. (1923) Principles of
Advertising, A.W. Shaw Company, Chicago,
Illinois.
-
Sunday Times (2011) The
Andrew Davidson Interview (March 20, 2011), Business Section, p.
6.
-
Sutherland, M. & Sylvester, A. (2000) Advertising and the Mind of the Consumer,
Allen & Unwin, St Leonards, Australia.
-
Sutherland, S. (2007) Irrationality, Pinter & Martin, London,
UK.
-
Tellis, G.J. (1998) Advertising and
Sales Promotion Strategy, Addison-Wesley, Massachusetts,
USA.
-
Thaler, R.H. & Sunstein, C.R. (2008) Nudge, Penguin Books, London,
UK.
-
Trappey, C. (1996) A meta-analysis of consumer choice.
Psychology and Marketing, 13,
517–530.
-
Tulving, E., Schacter, D.L. & Stark, H. (1982) Priming
effects in word fragmentation completion are independent of recognition
memory. Journal of Experimental Psychology:
Learning, Memory, and Cognition, 8,
336–342.
-
Vaidya, C.J., Gabrielli, J.D.E., Keane, M.M. et al. (1995) Perceptual and conceptual
memory processes in global amnesia. Neuropsychology, 10, 529–537.
-
Van Osselaer, S.M.J. & Alba, J.W. (2000) Consumer
learning and brand equity. Journal of Consumer
Research, 27, 1–16.
-
Watzlawick, P., Bavelas, J.B. & Jackson, D.D. (1967)
Pragmatics of Human
Communication, Norton & Co. Inc., New York,
USA.
-
Wells, G.L. & Petty, R.E. (1980) The effects of overt
head movements on persuasion: compatibility and incompatibility of
responses. Basic and Applied Social
Psychology, 1 (3), 219–230.
-
Wilson, T.D. (2002) Strangers to
Ourselves, The Belknap Press of Harvard University,
Cambridge, Massachusetts, USA.
-
Zajonc, R.B. (1968) Attitudinal effects of mere exposure.
Journal of Personality and Social Psychology
Monograph, 9.2 (2), 1–27.
-
Zajonc, R.B. (1980) Feeling and thinking: preferences need
no inferences. American Psychologist,
35, 151–175.
-
Zhu, R. & Meyers-Levy, J. (2005) When background music
affects product perceptions. Journal of
Marketing Research, 42 (3),
333–345.